These standards govern every piece of sponsor creative(the logo, business name, artwork, link and copy a sponsor supplies) shown through a placement on AnyRun (the Platform). They apply however the placement was bought: at a fixed price, won at auction, or accepted from an organiser's invitation. They sit under the Sponsor Terms and the Terms of Use.

They also govern add-on listings: the shirts, meals, parking, photo packs, charity bibs and anything else an organiser sells alongside an entry through the Add-on Terms. The organiser is the seller of those goods and we are not; what we hold is the floor for what may be listed at all, and it is the floor below.

The bar exists for a simple reason: events on AnyRun are community sporting events, and by default everyone is in the audience: kids at the finish line included. What renders beside an event, or is offered for sale beside an entry, should sit comfortably in front of an organiser, a runner or a parent.

No sponsor creative renders on a public event surface without review. Moderation is built into the pipeline:

• The organiser approves first. Your creative stays hidden on a placement until the event's organiser approves it: their event, their brand standards. Nothing publishes while review is pending.
• Swapped creative re-enters review automatically. If you change your logo after approval, approval is withdrawn on every sold placement and the event's staff are notified; the new creative does not show until it has been approved again. Approval attaches to the exact creative that renders; any other design would make approval meaningless.
• AnyRun reviews too. We may decline or remove creative that breaches these standards or the law, whether or not an organiser has approved it. Organisers curate their event; we hold the platform-wide floor.

Every creative, in every category, must clear three bars:

• Truthful. No misleading or deceptive claims, and nothing likely to mislead: the Australian Consumer Law's standard, applied to everything from product claims to "official partner" wording. If your creative states a fact, you must be able to substantiate it.
• Lawful. The creative, the product it promotes and the page it links to must comply with the advertising laws and codes that apply to them.
• Rights-cleared. You own or are licensed to use everything you supply (trade marks, images, fonts, and any person's likeness or endorsement) so that displaying it infringes no third-party rights.

You warrant all three to us and to the organiser every time you supply or swap a creative. Review helps catch problems, but the responsibility for your creative is yours: we can look at a logo; only you know what you have the rights to.

Some categories are a prohibited category on every event and every surface, with no exceptions: no community sporting event is the place for them:

• Tobacco and vaping, including e-cigarettes and vaping accessories.
• Weapons: firearms and weapons of any kind.
• Adult content: sexually explicit products or services.
• Illegal products or services: anything unlawful to sell or promote where the event is held.
• Discriminatory or hateful content: creative that demeans people by race, religion, sex, sexuality, disability, age or any other attribute.
• Misleading health claims: miracle cures, unproven therapeutic claims, weight-loss promises that don't survive scrutiny.

Creative in a prohibited category is rejected on sight. There is no compliant version, so there is nothing to fix and resubmit.

Alcohol and gambling are a restricted category: lawful to advertise in general, but rule-bound here, and the rule turns on who the event is for.

• Barred from child-focused events. No alcohol creative and no gambling or wagering creative may appear on a child-focused event: one run by a school, listed in the Corporate & Schools segment, or whose organiser has told us its audience is school-age or family-focused. Organisers make that call when they describe their event, and must make it accurately: this rule protects their runners' kids, and it only works if the audience is declared straight.
• Conditional everywhere else. On events for a general adult audience, alcohol creative must comply with the ABAC Responsible Alcohol Marketing Code (including its rules against content that appeals to minors) and carry a responsible-drinking message. That last part is our own requirement for alcohol creative on the Platform, whether or not a code demands one. Gambling and wagering creative must comply with the advertising rules of the event's state or territory and carry any gambling-harm messaging those rules require.
• The sponsor warrants compliance. You know your category's code; we do not verify every tagline. By supplying alcohol or gambling creative you warrant that it complies, and a creative that doesn't is a standards breach.

Two more categories are welcome at events but answer to their own regulators, and the sponsor warrants compliance with them:

• Therapeutic and health products (supplements, medicines, devices, health services) must comply with the TGA's advertising rules, including the Therapeutic Goods Advertising Code. Recovery tape at a running event is a natural fit; advertising prescription-only medicine to the public is unlawful, and it stays off the Platform.
• Financial products and services must comply with ASIC's advertising requirements: required disclosures present, no misleading performance or return claims.

We are not your regulator, and passing review is not legal sign-off on your advertising. Creative that breaches these rules comes down under the next section.

An add-on is a real thing a real person pays for and expects to receive. Most of this section is therefore about a listing telling the truth.

What every listing must do.

• Describe what the buyer actually gets: the item, the size or variant range where it matters, and anything that is not included. A photo must be of the thing being sold.
• Say when and how it is handed over. Collected at the event, or posted? By when? A buyer deciding at checkout should not have to guess, and “shipped” and “collect at bib pick-up” are very different promises.
• Price completely. The price shown is the price charged. No fee is added later, no “from” that only one variant reaches, no comparison price that was not charged.
• Only list what you can supply. Selling stock you do not have and refunding later is not a supply chain; it is a refund queue, and the consumer guarantees below apply to it.

What may not be listed at all. The six prohibited categories above apply in full to add-ons: an item, its artwork, its title and its description alike. On top of them, an add-on may not be:

• a regulated or restricted good we cannot lawfully help sell: alcohol, tobacco and vaping products, therapeutic goods and supplements making health claims, weapons, live animals, prescription items, or anything requiring a licence the organiser does not hold;
• a ticket, entry or place to something other than the event itself, or a resold entry (entries move through the transfer flow, which keeps the waiver and the identity attached, and a shirt-shaped listing is not that route);
• a donation dressed as a purchase, or a purchase dressed as a donation. A charity add-on must name the beneficiary and say plainly how much of the price reaches them;
• alcohol or gambling on a child-focused event: the same hard line the section above draws for sponsor creative, drawn again here, because a child at a finish line cannot tell a banner from a merchandise table.

The organiser sells; we host. Under the Add-on Terms the organiser is the supplier and carries the consumer guarantees under the Australian Consumer Law: the goods must match their description, be of acceptable quality and be supplied within a reasonable time. Nothing in this section shifts that to AnyRun, and nothing in it takes a buyer’s ACL rights away.

How moderation works here, stated plainly. Add-on listings are not pre-approved. An organiser publishes, and the listing is live. We act on what we are told: every report is read by a person, and the enforcement powers below apply to a listing exactly as they apply to a creative. If we get it wrong, the review path below is yours.

These powers apply to both sponsor creative and add-on listings. Where a paragraph says “creative”, read it as “creative or listing”.

• We may reject or remove creative at any time where it breaches, or we reasonably suspect it breaches, these standards or the law, including after an organiser has approved it, and without prior notice. We tell you what the problem is, and a corrected creative can be resubmitted: it goes back through review like any swap.
• We may suspend or terminate a sponsor account (the most serious moderation action) where we reasonably suspect a serious breach: unlawful content, a prohibited category, a deceptive claim, a link to something we could not lawfully display, or a pattern of breaches. Suspension takes effect immediately and covers bidding, buying and holding placements.
• You can ask for a review. Reply to the notice we send and a person reads it. Where we acted in error we say so, restore the creative or the account, and you are not out of pocket for our mistake.
• Repeated or serious breaches end marketplace access. A sponsor who keeps supplying non-compliant creative loses the ability to buy placements on the Platform. Organisers price their events on the trust that what sells is showable.
• Fees are not refunded for a standards breach. Where creative is removed because it breached these standards, the auction or placement fees for that slot are not refunded: the placement was lost to the sponsor's own breach. The other direction binds us too: if we remove creative in error, we say so, restore it, and you are not out of pocket for our mistake.

Nothing in this section limits rights that cannot be excluded under the Australian Consumer Law, including the consumer guarantees: where the ACL entitles you to a remedy, you keep it.

Anyone (runner, organiser, parent, competitor) can report a sponsor creative or an add-on listing by emailing support@anyrun.net with the event name and what concerns them. A person reads every report. Reactive moderation only works if reporting is easy, so there is no form to find and no account needed: an email is enough.

A material change to these standards bumps the version (currently 2026-09) and the effective date at the top of this page. A change applies to creative supplied or swapped after it takes effect; if it affects creative already showing on a placement you have bought, we tell you and give you a reasonable window to adjust before anything comes down. These standards are governed by the laws of South Australia, Australia, alongside the Sponsor Terms.